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Oferta de Trabajo en Coca-Cola Company
Portfolio Execution Manager
Descripción del empleo en Coca-Cola República Dominicana
Portfolio Execution Manager CAR – This position is based in Santo Domingo
The Coca-Cola Company Ubicación de la empresa República Dominicana
Portfolio Execution Manager CAR – This position is based in Santo Domingo
• Articulate and execute Brand Portfolio strategies and activities in Dominican Republic , to drive consumption in order to ensure revenue/share/business profit growth in the short / midterm.
• Lead system alignment with internal and external stakeholders to ensure successful implementation of portfolio-brand initiatives.
• Influence thru sharing knowledge and results/learnings within Category Marketing, Operations and Bottler
1. Execute brand strategies within BP process, with detailed programs including advertising, digital, promotions, new product launches and others to maximize connection with local consumers. (20%)
2. Influence bottler, senior management and Category Marketing in the development of brand plans managing all variables of marketing mix. (20%)
3. Lead and support projects (new skus, product improvement, new program and product launches) throughout the organization involving key areas and people (seek for system aligment) (20%)
4. Develop complete execution briefs and present them to media – advertising – digital – btl agencies for Global plans and develop additional local programs to meet local specific business opportunities. (5%)
5. Support local marketing tactics to address bottlers, channels and KA specific opportunities and needs, ensuring full integration with portfolio-brand plans. (2%)
6. Manage DME investment for each brand, assuring alignment with approved plans. (10%)
7. Agency / Bottler day to day management (15%)
8. Team up with the K&I team to continue tracking the brands and develop ad hoc research if Portfolio strategy needs it. (3%)
9. Find new insights and analysis of business performance to recommend marketing strategies and plans to address Market opportunities. (5%)
Technical Competencies required:
• Portfolio management skills
• Communication skills
• Negotiation skills
• Interpersonal relations
• Analytic skills
• Strategic thinking: Advanced application of strategy models
• Channel: Trade marketing and channel experience
• Product Development (technical product knowledge)
• RGM: Package & Pricing (package preference, purchase drivers, setting optimal pricing)
Nivel de experiencia
Mando intermedio
Sector
Alimentación y bebidas
Tipo de empleo
Jornada completa
Funciones laborales
Marketing Ventas
Nota: mantuvimos oferta de empleo en coca-cola totalmente integra como ellos la publicaron,
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